Company - VIBRA AGROINDUSTRIAL S/A

About Us

Global Leadership in Poultry

Combining Tradition and Innovation to Deliver Premium Chicken Protein

Vibra Agroindustrial S/A is a prominent player in the poultry industry, operating extensively across Brazil and exporting to over 70 countries worldwide. We expertly blend traditional practices with advanced technology to produce premium chicken protein, offering a diverse portfolio that includes everything from whole birds to value-added products. Our unwavering commitment to excellence is reflected in our stringent quality control measures, ensuring that every product meets the highest standards of safety and quality from the farm to the supermarket shelf. With decades of expertise and a culture of continuous improvement, Vibra has established itself as one of Brazil’s leading private chicken exporters.

We prioritize animal welfare, environmental sustainability, and food safety in our operations, fostering long-term relationships with clients around the globe. Our dedication to innovation and excellence positions us as a trusted partner in the global food supply chain, consistently striving to exceed customer expectations and meet the evolving demands of consumers and markets alike.

OUR VISSION

To be recognized for our excellence across all activities, from the farm to the consumer, setting industry benchmarks in quality and service.

OUR MISSION

To produce high-quality food from farm to consumer, ensuring profitability while meeting the expectations of shareholders, clients, consumers, and employees.

OUR VALUES

We promote respect, growth, and sustainability while striving for continuous improvement and exceeding client expectations with top-quality products and services.

Production & Business Units

15 Units Across Brazil

International Presence

Dubai Business Unit

Global Exports

Over 60 Countries

Complete Production Chain

From Farm to Market

Integrated Producer Families

800 Strong Families

Workforce

5,000+ Employees

Our Structure

Comprehensive & Innovative Production

Vibra is one of the few Brazilian companies in the poultry industry that boasts a fully integrated production chain, making it a leader from field to retail. The company is deeply committed to responsible resource management, environmental stewardship, and ethical practices. It values and respects its workforce while contributing to economic development across the regions it operates. Vibra’s facilities are continuously modernized and expanded, reflecting its pursuit of excellence and adoption of the latest global technologies in the sector.

Strategically positioned across three Brazilian states, Vibra’s integrated production system includes farms, hatcheries, laboratories, feed mills, and slaughterhouses, all designed to ensure superior product quality. The company also has an international business unit in Dubai, enhancing its global reach. At the heart of its operations is the Vibra Innovation Centre (CIV) located at its headquarters in Montenegro, Rio Grande do Sul. Additionally, Vibra’s specialized logistics network, with both national and international expertise, ensures that its products are delivered with excellence to markets around the world.

Our Story

Mission & Vision

Vibra’s mission as a Brazilian poultry company and international exporter is centered on producing food with excellence, from farm to consumer, ensuring profitability while meeting the expectations of shareholders, clients, consumers, and employees. The company strives to be acknowledged for its excellence in every stage of its activities, from the farm to the final consumer, by maintaining high standards of quality, safety, and sustainability.

Vibra’s vision is to create a professional environment that fosters individual and business growth through respect, innovation, and a focus on business results. The company emphasizes the importance of respecting society and the environment, ensuring that its operations not only meet current needs but also contribute to the sustainability of future generations. By adhering to these principles, Vibra aims to maintain its position as a leader in the poultry industry, both in Brazil and globally, while continuously seeking new opportunities for growth and innovation.

1967

The Wallauer family started in the poultry business with a cold store in Montenegro. At the time, chicken farming was still a novelty in Brazil, and it was in this field that our founders quickly gained international recognition.

1974

That year, Granja Pinheiro became Frangosul, increasing its production to sell in Brazil and abroad. About 20 years later, Frangosul was sold, but the family's vocation and desire to continue in the poultry business would lead them to explore different opportunities in the sector.

1990

Agrogen was founded and soon became one of Brazil's market leaders in the gene multiplication of chicken matrices. A few years later, in 1997, Agrogen partnered with the North American company Cobb-Vantress, a world leader specializing in developing and selecting the best matrices in the world.

2009

We have always turned challenges into opportunities. Nat was established in one of these moments, specifically in the global 2008 crisis. By blending tradition with innovation and maintaining control of the production chain, Nat products became acknowledged for their excellence.

2015

The Vibra Group was born, combining its genetic multiplication operations with Agrogen and food production under the Nat and Avia brands. This year, the Group also begins implementing Corporate Governance and the Board of Directors.

2017

We expanded our operations and opened our first international office in Dubai in the United Arab Emirates. The region is the leading destination for our exports.

2018

As part of the culture of excellence that permeates the company’s processes, we inaugurated the Vibra Innovation Center (VIC) in Montenegro, RS. There, we develop and test new products, from taste to packaging – without impacting production – and integrate areas such as Research and Development, Marketing, and Quality.

2020

We have partnered with the US group Tyson Foods, one of the world’s largest animal protein producers. The alliance gives us more visibility on a global level and generates even more significant investment in development and technology. The partnership encompasses food production – Agrogren continues on an independent basis.

Award-Winning Production Excellence

Integrating Advanced Technologies and Sustainable Practices Across Global Operations

Vibra stands as a privately held company committed to the highest standards of corporate governance. Since 2012, the company has embarked on a continuous journey to build and strengthen its governance framework, with a clear focus on preserving and optimizing organizational value for long-term sustainability. This dedication to robust governance practices has facilitated responsible and balanced business growth, ensuring consistent and reliable results across all operations.

As one of the few Brazilian companies in its segment with a complete production chain, Vibra excels from field to retail. The company takes pride in its comprehensive approach, which includes the ethical use of resources and a strong commitment to environmental stewardship. Vibra places a high value on respecting and empowering people, actively contributing to economic development while maintaining its role as a responsible and innovative leader in the industry. By integrating these principles into its operations, Vibra not only meets but often exceeds the expectations of its stakeholders, ensuring continued success and growth in both domestic and international markets.